We have explored recently finding the right e-commerce platforms for your goals and the perfect plug-ins. As you are building your new store, there are many designs available. You may wonder which features you should include, and which to leave behind. It can be overwhelming. Let’s break it down and consider the have-tos and a [...]
We’ve talked a lot about the details behind building an e-commerce store, including the different tools and platforms. These articles should give you the framework to get started in actually putting together this store you’ve been thinking about and planning. (Click here to explore the whole e-commerce series and learn more about those details.) Get To [...]
What is a deepfake? Well, it’s not the informant in this summer’s best-selling thrilling mystery. It’s the manipulation of media, including videos, using machine learning and artificial intelligence. Bad actors can pretty easily “fake” a video making you think it is very real. You can see some past examples here. It’s becoming a problem (or [...]
We have talked before about the importance of content marketing. Educating your customer base builds trust and allows you to develop a kind of relationship leading to sales and conversion. People want to be informed before they make a transaction. Whether they are buying a car or a widget at the store, or need someone [...]
You’ve built your website to express your brand and share your product or service information, but now comes the important part. How do you get relevant customers to come to your website? How can you ensure that people who head to Google or other search engines are finding your website? It’s All About SEO SEO [...]
How old is your website? When is the last time you went in and made some updates? Websites age quickly. And in the business world, when things are moving and evolving almost daily, your website can grow out of date before you realize it. Keep your online hub relevant and consistent with a regularly scheduled [...]
First, do you have Google Analytics set up on your website? If not, take a moment to go read up on how to do that here or here. The process is relatively simple. However, if it’s beyond your ability or time bandwidth, we would be happy to talk with you about how we can set [...]
You may have come to us for one project, seen our marketing, or connected some other way, but you may not be aware of just how many tactical and strategic Marketing Technology efforts we undertake for our clients. Let’s take a dive into some of the services we offer – and you might find something [...]
Recently, we discussed the importance of engaging your audience with content. Content includes all the writing you use for your brand and marketing - across all platforms. This may be as small as your business card or as detailed as a technical page on your website. Here at McNary Marketing, we value quality and compelling [...]
GDPR (General Data Protection Regulation) went into effect on May 28. Even if you haven’t heard all the buzz around this law, you’ve probably seen your email inbox fill up with Privacy Policy updates and enewsletter re-sign up invitations. Everyone is taking notice – and taking steps they feel necessary moving forward. But GDPR doesn’t have [...]
