As we’ve talked about e-commerce, we’ve mentioned many different ways to drive people to your store. This is one of the key components to online selling success. You have to have a strategy in place to bring people to your website, before they will be able to buy from you. One of the best ways [...]
Pay Per Click advertising is a powerful way to drive traffic to your online shop. Using Google, Facebook, Snapchat, Instagram, or other platform, you can create sponsored ads that are linked to specific keywords and draw interested customers to your website. The promise of e-commerce is that if you have a good product or service, [...]
We have explored recently finding the right e-commerce platforms for your goals and the perfect plug-ins. As you are building your new store, there are many designs available. You may wonder which features you should include, and which to leave behind. It can be overwhelming. Let’s break it down and consider the have-tos and a [...]
We’ve talked a lot about the details behind building an e-commerce store, including the different tools and platforms. These articles should give you the framework to get started in actually putting together this store you’ve been thinking about and planning. (Click here to explore the whole e-commerce series and learn more about those details.) Get To [...]
We’ve talked about different platforms to use to build your online store, but let’s get into the details a bit. How do you actually process payments? This is an important topic; after all, collecting payments is the purpose of online sales. Otherwise, you could just use a cash register at your brick and mortar store. [...]
We talk a lot with our clients and friends about e-commerce and one question that comes up a lot is “What do you think of Shopify?” Well, we like it. It’s a tool we have used with a number of our own clients for their online shops. What Is Shopify? Shopify is a full-service, proprietary [...]
Have you considered selling online? Whether you’ve tried it before or are new to the experience, the e-commerce options available can be overwhelming. We tend to break down the myriad of choices into three distinct groups, depending on your needs. (And if you're new to this, click here for the 3 things you need in place [...]
These days it seems like everyone is selling online, doesn’t it? From traditional brick and mortar stores migrating to ecommerce to online-only sales models, online sales dominates. Have you been thinking about moving that way with your own business? What’s been holding you back? Are you not sure where to start? Are you just overwhelmed [...]
We hate to be the bearer of more “fake” news, so to speak. After talking about deepfakes a couple weeks ago, we read the news about fake business accounts on Google Maps, as uncovered by the Wall Street Journal. The report mentioned that there could be as many as 11 million fake listings on Google [...]
If your to-do list is growing, and you are trying to coordinate with a team, it may be time for a project management tool. You’ve probably heard a number of recommendations thrown out among your colleagues or in ads online, but how do you know where to start. If you’re feeling overwhelmed by the choices, [...]
