Every business needs a website. Sometimes we say, “If you don’t have a website, you don’t exist.” Obviously some businesses, especially local ones, can make money without a website, but a website lends credibility and helps people find you. Needing a website is analogous to needing to be in the Yellow Pages back in the [...]
Whether you are using Shopify, WooCommerce, or another platform for your online sales, each one will provide lots of data for tracking of your orders. After all, those orders coming in are just the first step. Once you receive them, you have to do the groundwork of shipping those products off to happy customers. And [...]
We have explored recently finding the right e-commerce platforms for your goals and the perfect plug-ins. As you are building your new store, there are many designs available. You may wonder which features you should include, and which to leave behind. It can be overwhelming. Let’s break it down and consider the have-tos and a [...]
We talk a lot with our clients and friends about e-commerce and one question that comes up a lot is “What do you think of Shopify?” Well, we like it. It’s a tool we have used with a number of our own clients for their online shops. What Is Shopify? Shopify is a full-service, proprietary [...]
Have you considered selling online? Whether you’ve tried it before or are new to the experience, the e-commerce options available can be overwhelming. We tend to break down the myriad of choices into three distinct groups, depending on your needs. (And if you're new to this, click here for the 3 things you need in place [...]
These days it seems like everyone is selling online, doesn’t it? From traditional brick and mortar stores migrating to ecommerce to online-only sales models, online sales dominates. Have you been thinking about moving that way with your own business? What’s been holding you back? Are you not sure where to start? Are you just overwhelmed [...]
Now that you’ve built your email newsletter list, how are you making the most of it? Even if you’re sending a regular email, there are probably even more things you can do with that list to boost your marketing efforts. Whether you’re not sure where to start or just need some inspiration, here are some [...]
How do you keep track of sales opportunities? A folder on your desk? A series of post it notes around the office? A spreadsheet system? We’ve seen a lot of creative ideas for tracking leads, but we believe that the best thing you can do is move to a CRM, or Customer Relationship Management, system. [...]
Whether you are just launching a consulting or freelance business or are trying to expand your services, it’s easy to look at others and wonder “how do they get paid for that service?” Maybe you’ve heard the advice that you need to value your time, that you’re worth more than you’re charging, and that you [...]
How old is your website? When is the last time you went in and made some updates? Websites age quickly. And in the business world, when things are moving and evolving almost daily, your website can grow out of date before you realize it. Keep your online hub relevant and consistent with a regularly scheduled [...]
