Today digital marketing — such as websites, pay-per-click ads (PPC), search engine optimization (SEO), social media marketing, content marketing, webinars, ebooks, live chat, and more — is required for any business no matter big or small, local or worldwide, product or services. Done well, it helps to ensure you are maximizing your company’s sales online, offline, or both. But with so many tactics plus endless apps, services, and technologies available to promote your business, the act of even choosing what to do first becomes difficult. Even then, once you or your team starts to take action on your best digital marketing ideas, you might find you are in over your head. What is a savvy marketer to do; with ample opportunities to grow but so many choices?
At this hands-on session, Joshua McNary of McNary Marketing & Design — marketer and technologist, will help you create your roadmap of digital marketing activities you should be considering for your business. Included will be a short-list of “must haves” for typical business types along with ideas and context for even the most unique business sectors. Plus you will gain perspective on the types of activities best for you and your team to do in-house vs. considering when you may want to gain outsider consulting or support.
Presentation at America’s SBDC Conference in Long Beach, CA. Exact dates & times TBD.