Creative Agency Amplifies Services with Marketing Technology

Vis-a-vis Creative is a strategic branding agency that offers integrated marketing solutions. The firm partners with McNary Marketing & Design to provide technical expertise to its clients.

Project Highlights

  • Partner as a white label developer
  • Implement marketing technology solutions
  • Provide custom module for filtering case studies
  • Create secure document and user management system

“We offer a wide range of branding, marketing and website services, and it’s always great to have a trusted partner to extend our bandwidth. When the need for a deeper level of technical IT and web services arises, we can count on McNary Marketing & Design,” explained Christopher McEvoy, Director of Digital Media. We can outsource specific digital projects that the McNary team excels at, so the Vis-a-vis staff can focus on our core competencies and high-value tasks.”

“We support multiple agency clients with development and design capacity. While most agencies have some technical knowledge, they often require an added layer of technical expertise,” noted Josh McNary. “We help them identify and implement technology solutions that solve marketing and sales problems for their clients.”

For example, the McNary team assisted with a website upgrade for an online travel deal platform in early 2018 while Vis-a-vis was occupied with other projects. The original site was built in 2011 and needed a design and functionality refresh. The company wanted to migrate to a more robust CMS-based platform as well as have multilingual subsites.

“We designed and architected the website and then McNary Marketing & Design built it out,” McEvoy said. “One important new feature they implemented was a custom system that sorts case studies, which the client uses as a sales tool. Users can now filter their searches by vertical or product, such as attractions, airlines, spas, cruises, vacation packages or local deals.”

“…it’s always great to have a trusted partner to extend our bandwidth. When the need for a deeper level of technical IT and web services arises, we can count on McNary Marketing & Design,”

“We designed and architected the website and then McNary Marketing & Design built it out,”

Vis-a-vis and McNary also joined forces to support a specialty insurance company for firefighters and emergency responders in early 2018. In addition to insurance products, the company offers a proprietary training program. It needed a way to show potential customers that training documents were available but only provide access to current clients.

“These document downloads are important for lead generation, which is why this specific  insurance company wanted to capture an email first and then provide access. Our role was to help provide a technology solution to meet this challenge,” McNary explained.  

“Josh and his team are competent, reliable and thorough – we truly think of McNary Marketing & Design as an extension of our company”

“McNary helped us create a secure document and user management system. Not only does the module recognize credentials from existing clients, but it also generates a unique code for each document download that only works for that authorized user. This ensures security through a specific chain of custody,” McEvoy added.  

Vis-a-vis continues to work with McNary Marketing & Design to fulfill projects that require custom programing and marketing technology solutions.

“Josh and his team are competent, reliable and thorough – we truly think of McNary Marketing & Design as an extension of our company,” said McEvoy. “We turn to their expertise when a marketing technology solution will help a client improve their sales and marketing strategy.”  

“We turn to their expertise when a marketing technology solution will help a client improve their sales and marketing strategy.”  

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