Making Your Clients Look Good
What do you see as your role as an agency? To serve your clients? To meet their immediate and long-term needs? To provide deliverables that improve your clients’ life, work or business? What if reframed all that and simply argued that it’s your job to make your clients look good. Whether you are building websites [...]Help the customer always BE right.
The old saying that “the customer is always right” is hard to accomplish. The implied outcome is business will bend (within reason, of course) to cater to the needs or wants of the consumer so as not to lose them. In the world of brick and mortar, this meant avoiding the possibility of the customer […]