We’ve talked a lot about the details behind building an e-commerce store, including the different tools and platforms. These articles should give you the framework to get started in actually putting together this store you’ve been thinking about and planning. (Click here to explore the whole e-commerce series and learn more about those details.) Get To [...]
Have you googled your business lately? How do the results show up? Are they accurate and up to date? Are they helping people find you, and ultimately driving sales? Or are they distracting or misleading? GoogleMyBusiness is a platform, provided by Google, to let you claim and modify your listings associated with Google searches. You [...]
Now that you’ve built your email newsletter list, how are you making the most of it? Even if you’re sending a regular email, there are probably even more things you can do with that list to boost your marketing efforts. Whether you’re not sure where to start or just need some inspiration, here are some [...]
How do you keep track of sales opportunities? A folder on your desk? A series of post it notes around the office? A spreadsheet system? We’ve seen a lot of creative ideas for tracking leads, but we believe that the best thing you can do is move to a CRM, or Customer Relationship Management, system. [...]
Whether you are just launching a consulting or freelance business or are trying to expand your services, it’s easy to look at others and wonder “how do they get paid for that service?” Maybe you’ve heard the advice that you need to value your time, that you’re worth more than you’re charging, and that you [...]
How old is your website? When is the last time you went in and made some updates? Websites age quickly. And in the business world, when things are moving and evolving almost daily, your website can grow out of date before you realize it. Keep your online hub relevant and consistent with a regularly scheduled [...]
With the temperatures just starting to cool off, it’s hard to think about the end of the year, but the fourth quarter starts in only a matter of days. How is your business planning to make the most of this last quarter of 2018? Are you prepared to make this the best quarter yet? Tapping [...]
With recent changes in federal and state laws, we are having a lot of conversations about internet sales taxes - who needs to implement them and how. Changing Laws Most recently, a Supreme Court ruling (South Dakota v. Wayfair) opens the door to allowing states requiring certain retailers selling to customers within that state to [...]
Recently, we discussed the importance of engaging your audience with content. Content includes all the writing you use for your brand and marketing - across all platforms. This may be as small as your business card or as detailed as a technical page on your website. Here at McNary Marketing, we value quality and compelling [...]
GDPR (General Data Protection Regulation) went into effect on May 28. Even if you haven’t heard all the buzz around this law, you’ve probably seen your email inbox fill up with Privacy Policy updates and enewsletter re-sign up invitations. Everyone is taking notice – and taking steps they feel necessary moving forward. But GDPR doesn’t have [...]
