Three Things You Need Before You Sell Online
These days it seems like everyone is selling online, doesn’t it? From traditional brick and mortar stores migrating to ecommerce to online-only sales models, online sales dominates. Have you been thinking about moving that way with your own business? What’s been holding you back? Are you not sure where to start? Are you just overwhelmed [...]Deepfakes and the Future of Marketing Technology
What is a deepfake? Well, it’s not the informant in this summer’s best-selling thrilling mystery. It’s the manipulation of media, including videos, using machine learning and artificial intelligence. Bad actors can pretty easily “fake” a video making you think it is very real. You can see some past examples here. It’s becoming a problem (or [...]When and How to Automate that Task
As a business owner or other professional in our modern age, you’ve probably heard the advice to “just automate that task.” Automation is often recommended as a great way to save time, be more productive, and get more done. But how and when should you take the time to set up and learn an automation [...]How Can I Make the Best Use of Social Media?
Most people use social media to keep up to date with friends and family and to follow the news. But can social media be used for your business too? You know from experience that social media has great potential for retail. From sales and coupons to new product announcements, you’ve surely seen the plethora of [...]What Kind of Website Do I Need?
You’ve probably seen the SuperBowl commercials targeting business owners who need an easy, customizable website. Every year, there’s at least one promising an off-the-shelf solution that will get you online in no time. If you haven’t seen them, here’s a great round up of tech-focused Super Bowl commercials over the years. Are these DIY solutions [...]How Can My Business Be Found Online?
You’ve built your website to express your brand and share your product or service information, but now comes the important part. How do you get relevant customers to come to your website? How can you ensure that people who head to Google or other search engines are finding your website? It’s All About SEO SEO [...]Closing the Loop: Making Google Analytics Work for You
First, do you have Google Analytics set up on your website? If not, take a moment to go read up on how to do that here or here. The process is relatively simple. However, if it’s beyond your ability or time bandwidth, we would be happy to talk with you about how we can set [...]On the Lookout for Awesome People
Since 2014, McNary Marketing & Design has grown from a one-man show to a team of innovators. We love marketing and technology and are eager to do more in this industry, while helping our clients do less. As we continue growing, bringing on more clients and helping more companies leverage the exploding world of marketing [...]Help the customer always BE right.
The old saying that “the customer is always right” is hard to accomplish. The implied outcome is business will bend (within reason, of course) to cater to the needs or wants of the consumer so as not to lose them. In the world of brick and mortar, this meant avoiding the possibility of the customer […]
Thinking Mobile
It’s not news (we hope) that mobile technology rules the day. If you expect success, you simply must incorporate mobile web functionality into your business model. That may be an app, a mobile-optimized website, both or even a combination of primarily mobile-minded strategies. Be mobile-minded. Too often, we see a strategy employed where a mobile version […]