As we’ve talked about e-commerce, we’ve mentioned many different ways to drive people to your store. This is one of the key components to online selling success. You have to have a strategy in place to bring people to your website, before they will be able to buy from you. One of the best ways [...]
Pay Per Click advertising is a powerful way to drive traffic to your online shop. Using Google, Facebook, Snapchat, Instagram, or other platform, you can create sponsored ads that are linked to specific keywords and draw interested customers to your website. The promise of e-commerce is that if you have a good product or service, [...]
We’ve talked about different platforms to use to build your online store, but let’s get into the details a bit. How do you actually process payments? This is an important topic; after all, collecting payments is the purpose of online sales. Otherwise, you could just use a cash register at your brick and mortar store. [...]
We talk a lot with our clients and friends about e-commerce and one question that comes up a lot is “What do you think of Shopify?” Well, we like it. It’s a tool we have used with a number of our own clients for their online shops. What Is Shopify? Shopify is a full-service, proprietary [...]
Have you been thinking about selling online? There are a number of simple ways to get started. We talked recently about all the options you have for online sales platforms. If you already have a WordPress website or are planning to use WordPress for your online shop website, you’ll need a plugin to get started. [...]
Have you considered selling online? Whether you’ve tried it before or are new to the experience, the e-commerce options available can be overwhelming. We tend to break down the myriad of choices into three distinct groups, depending on your needs. (And if you're new to this, click here for the 3 things you need in place [...]
