Pay Per Click advertising is a powerful way to drive traffic to your online shop. Using Google, Facebook, Snapchat, Instagram, or other platform, you can create sponsored ads that are linked to specific keywords and draw interested customers to your website. The promise of e-commerce is that if you have a good product or service, [...]
We throw around a lot of acronyms in our business. It’s all part of the marketing technology jargon. Two that we use, and hear a lot, are SEO and PPC. Search Engine Optimization and Pay Per Click. They are two popular and common strategies for upping your online marketing game. But maybe you’ve heard that [...]
