SEO or PPC – What’s the Difference and What is Best for Your Brand?

We throw around a lot of acronyms in our business. It’s all part of the marketing technology jargon. Two that we use, and hear a lot, are SEO and PPC. Search Engine Optimization and Pay Per Click. They are two popular and common strategies for upping your online marketing game. But maybe you’ve heard that [...]

SEO, PPC, optimization, oh my!

Imagine you’ve just finished the next iteration of your website, the perfect representation of your business in bits and bytes. One thing: How do you expect your future customers to find it? This might seem like a silly question, but we see too many small business owners sitting back and expecting customers to magically stumble […]