Every business needs a website. Sometimes we say, “If you don’t have a website, you don’t exist.” Obviously some businesses, especially local ones, can make money without a website, but a website lends credibility and helps people find you. Needing a website is analogous to needing to be in the Yellow Pages back in the [...]
Have you considered selling online? Whether you’ve tried it before or are new to the experience, the e-commerce options available can be overwhelming. We tend to break down the myriad of choices into three distinct groups, depending on your needs. (And if you're new to this, click here for the 3 things you need in place [...]
Website speed can seem subjective, but we have all experienced the frustration of waiting for a website to load. Not only can a slow website turn away potential customers, but can negatively impact your SEO rankings. How to Check Even if you aren’t seeing your website loading slowly, it may appear slower to others using [...]
You’ve probably seen the SuperBowl commercials targeting business owners who need an easy, customizable website. Every year, there’s at least one promising an off-the-shelf solution that will get you online in no time. If you haven’t seen them, here’s a great round up of tech-focused Super Bowl commercials over the years. Are these DIY solutions [...]
As we are starting a new year and you are evaluating your new plans for marketing, it may be time to take a look at your website. When was the last time you gave it an overhaul? Even if it was only a couple years ago, it may need a few adjustments to ensure you [...]
If you have a business, you likely have a website. (If not, now is the time to remedy that.) Your website is your brand’s online hub. It’s one place you have full control, unlike social media platforms or other sites that are subject to the owner’s changes. How are you making best use of that [...]
You’ve built your website to express your brand and share your product or service information, but now comes the important part. How do you get relevant customers to come to your website? How can you ensure that people who head to Google or other search engines are finding your website? It’s All About SEO SEO [...]
Data Studio is a powerful reporting service linked to Google Analytics, Google Ads, and more. Pioneered by Google in 2016, it was released from beta to the general public in the fall of 2018 - and is absolutely free to use! With an intuitive dashboard and sharp graphics, this invaluable tool allows you to make [...]
How old is your website? When is the last time you went in and made some updates? Websites age quickly. And in the business world, when things are moving and evolving almost daily, your website can grow out of date before you realize it. Keep your online hub relevant and consistent with a regularly scheduled [...]
First, do you have Google Analytics set up on your website? If not, take a moment to go read up on how to do that here or here. The process is relatively simple. However, if it’s beyond your ability or time bandwidth, we would be happy to talk with you about how we can set [...]
