You’ve built your website to express your brand and share your product or service information, but now comes the important part. How do you get relevant customers to come to your website? How can you ensure that people who head to Google or other search engines are finding your website?
It’s All About SEO
SEO or Search Engine Optimization is what draws people to your website. You may already know about the need for on-page SEO. Keywords and basic website functionalities ensure that search engines can find your website and pull it up when people search for relevant words and phrases. You can read more about on-page SEO here.
However, small business owners can sometimes overlook off-page SEO. What is off-page SEO? It’s a signal to the internet that your website is legitimate, which improves your SEO overall and instills confidence in customers who see your website.
How do I implement off-page SEO?
Off-page SEO is just like it sounds. It consists of steps you take in places other than your own website, that add validity and SEO value to your website. There are two main ways that you can make that happen.
Local Business Directory Services
The internet is full of many directory services. These services allow you to input and organize your business information, including physical address, phone numbers, website, and social media handles. These directory services keep that information organized on websites like YELP, YellowPages, and more.
While there are many different directory services for you to choose from, marketing technology companies like McNary Marketing & Design sell implementation packages to help you get those up and going. If you have any questions, contact us anytime.
While these directory services are especially important for local businesses, they are useful for any business as they keep your information accurate across the internet. This is good for your customers looking for you, but also improves your SEO overall.
Backlinking
Backlinking consists of others websites linking back to yours. In the past, this has been done through purchasing backlinks, but more modernized SEO technologies now encourage more authentic backlinking. You can think of this as a PR campaign, working with other websites to link back through guest posting and other content rich opportunities. If you’re looking for more ideas for backlinking, drop us a line. We would love chat.
Being discovered online isn’t difficult when you know the steps it takes to stand out. Through certain services and useful content creation for your customers, you can draw the right people to your website, who will be happy to have found you.