In our last article, we talked about pay per click (PPC) for e-commerce stores (Click here to learn more about that.) PPC can be a powerful way to drive interested buyers to your shop. But it does cost money. With each click, you will be paying for those ads. However, there are some free steps you [...]
We throw around a lot of acronyms in our business. It’s all part of the marketing technology jargon. Two that we use, and hear a lot, are SEO and PPC. Search Engine Optimization and Pay Per Click. They are two popular and common strategies for upping your online marketing game. But maybe you’ve heard that [...]
