Apple Device Lifespan & Apple ID Phishing Scams – 4/21/16

WMT Morning Show with Doug Wagner – WMT600AM (Cedar Rapids, Iowa)

Listen to me appear on the WMT Morning show speaking with Doug Wagner about Apple Device Lifespan & Apple ID Phishing Scams.

TRANSCRIPT

Doug Wagner: See this is perfect music for a guy like Josh McNary. Josh McNary joins us here on the WMT morning show. McNary Marketing & Design. He is the chief digital marketing technologist. He’s an all-around guru. And were privileged for you to join us on the WMT morning show. Like your theme music.

Joshua McNary: Yeah that sounds great.

Doug Wagner: Ocean’s eleven-esque.

Joshua McNary: Sure yeah. That’s good.

Doug Wagner: Hey I saw an article and I shipped it over to you about people complaining about the life cycle of i-devices. Specifically iPhone, things like that. And people were complaining that it’s just too short of time things like that. But did you have a little bit of a different take than they did?

Joshua McNary: Yeah. I did, and it’s personally a media issue. Media play. And I think perspective on these technical devices. Apple came out with a report earlier this week on behalf of earth day, which is tomorrow, on their environmental impact. And buried in the facts on the facts, on the 3rd page of this micro site they created was this discussion of how they figured out the customer use cycle of these devices. So for the first user on the device they decided , they through their testing figured out that an iOS phone a tab like an iPad would last three years. The first user of the device. And this is based on typical use of a device. And then for a mac computer and an apple TV they are saying about four years. And so in my mind that’s pretty good. That’s not terrible. These are expensive devices but we rely on them so heavily. Think about how many times you drop your smart phone. To me it’s pretty amazing they can last that long. I also think there is a big difference between how long it actually can last versus how long you keep it and it’s usable. Meaning its fast enough to run the apps you want. And then how much the consumer wants to keep it. How long they want to keep it.

Doug Wagner: Exactly for me the idea is that ok I’m going to be switched off this device long before it becomes just a brick. The only thing different is my mac book pro I’ve had it I think since 1912. I love it. It’s nice. It updates itself constantly, consistently. It just does it. It takes care of itself unlike a PC a lot of times.

Joshua McNary: Sure. I think that’s true of the Apple computers. If you take care of them. This is with any technology. PCs or Mac’s you take care of them, you upgrade them over time they’re going to last longer. I prefer the Mac’s. I’m a Mac guy because of what you just stated. But the thing with the mobile devices is that they can’t be upgraded the same way. Their batteries are eventually going to die. That just happens. But I will say I have an iPhone 2 basically. An iPhone 3G which came out in 2008 that one of my kids still uses and has room to play music. So they can last a long time. But it doesn’t run the apps that I need anymore but it functionally still works.

Doug Wagner: Exactly. Hey Josh McNary from McNary Marketing & Design. You can find him at mcnary.me. There’s something else in regard to Apple that I wanted to talk to you about as well. If you get this text message from any number or anything. The Apple ID associated with this number is due to be terminated. To prevent this please confirm your details at, then it gives a web address, then it says Apple Inc.

Joshua McNary: Right and that’s not from Apple. That’s a phishing scam. We’ve talked about these before on air. Phishing scams are just a concept of someone sending you a message like that, scaring you into taking action at what could look like a convincing website or a convincing phone number you basically go in and they’ll say you have to go here and give us your information so your account doesn’t get terminated. Then at the end they’re like oh to confirm this is really you give us your credit card number. But that’s not good. If you ever get asked by a phone or to give information like that, don’t do it. If you’re concerned about this being legit, which it’s not, this one, but if you’re concerned about a message like that being legit, my reaction would be to pick up the good old phone, iPhone or whatever and call the company in question and talk to someone alive and see if there’s any legit issue.

Doug Wagner: Good ideas. Joshua McNary of McNary Marketing & Design. Find him at Mcnary.me or on twitter @mcnary. Hey Joshua have a good day today would you.

Joshua McNary: Great you too.

Doug Wagner: Alright take care.

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