Q+A: Annex Analytics on using data in your business
The term “big data” is everywhere - but do you know how to apply it to your business? One Eastern Iowa company hopes to help fellow business owners. Annex Analytics is Peggy Stover, Fortune 500 veteran of companies that include Kellogg’s, SC Johnson Wax, Kraft and Coors Brewing and a lecturer at the UI Tippie [...]Analytics 201: Three tips to get more from your data
It’s time to go beyond pageviews. One of the most useful aspects of digital marketing is the ability to learn about your potential customers through data. If you create an ad in print (flyer, newspaper, etc.), you have no way to know how many people saw it or whether they gave it more than a […]