Analytics 201: Three tips to get more from your data
It’s time to go beyond pageviews. One of the most useful aspects of digital marketing is the ability to learn about your potential customers through data. If you create an ad in print (flyer, newspaper, etc.), you have no way to know how many people saw it or whether they gave it more than a […]
Mission, vision and values – defined
Recently, we went through a process to formalize our mission, vision and values. In fact, it was the first time we’ve actually written these things down. Throughout the history of McNary Marketing and Design, we’ve always had goals and direction informed by Joshua’s experience, expertise, and desire to build a business that complements the life of the […]