As we are starting a new year and you are evaluating your new plans for marketing, it may be time to take a look at your website. When was the last time you gave it an overhaul? Even if it was only a couple years ago, it may need a few adjustments to ensure you are competitive and searchable on the internet. Here are our top tips for 2019 best website practices.
Responsive Design –
This is something we have been saying for years, but many still haven’t made the upgrade. Make sure that the theme that you are using for your website responds to mobile devices. Your website should automatically adjust to the screen size it is being viewed on. If not, it’s time for a new theme with a responsive design. If you need any assistance with that upgrade, give us a call.
User Experience –
The key to a great, convertible user experience in 2019 is in the navigation. In the past, we have talked about things being “findable” on your website. This could have been accomplished with search bars and others integrations. Now, we are talking about the information being “discoverable.” Think about Amazon, Netflix and more. They serve you the content they know you want. Your website should do the same. Of course, not everyone has a budget for AI so we recommend getting a handle on how people are interacting with your site and what is converting them. When you know how people are moving through your site, you can continue to serve content in that manner.
CMS Platforms –
These days, you don’t need to be doing everything when it comes to updating and adding content to your website. There are so many great options to help make your life easier. For basic web stuff, some great solutions include Codeable.io and Belay. For more advanced strategy solutions, you’re more than welcome to call us.
Your website is your online hub. It’s completely customizable and up to you how you want to present your brand there. Keeping it up to date and on par with current standards presents the best version of your brand to the world. If you have any questions or want to talk strategy, drop us a line.