Analytics to Track Website Traffic in Your Online Store

Analytics is key to perceiving the value of any web project. Whether you are building an online store or creating a marketing campaign, knowing how well it is performing is the only way to know if your efforts are worth it. (Want to dive in even more? Grab our Google Analytics freebie.) How to Set [...]

6 Steps Not To Miss When Using Data Studio

Data Studio is a powerful reporting service linked to Google Analytics, Google Ads, and more. Pioneered by Google in 2016, it was released from beta to the general public in the fall of 2018 - and is absolutely free to use! With an intuitive dashboard and sharp graphics, this invaluable tool allows you to make [...]

Analytics 201: Three tips to get more from your data

It’s time to go beyond pageviews. One of the most useful aspects of digital marketing is the ability to learn about your potential customers through data. If you create an ad in print (flyer, newspaper, etc.), you have no way to know how many people saw it or whether they gave it more than a […]