My Website is in Need of an Update… Where Do I Start?

When’s the last time you freshened up your website? Periodically, your website needs to be updated - from both a visual and content perspective. If it’s been three years or more since you made significant changes to your website, it’s probably time. In fact, we recommend a website audit every year. Technical Details Web technology [...]

SEO or PPC – What’s the Difference and What is Best for Your Brand?

We throw around a lot of acronyms in our business. It’s all part of the marketing technology jargon. Two that we use, and hear a lot, are SEO and PPC. Search Engine Optimization and Pay Per Click. They are two popular and common strategies for upping your online marketing game. But maybe you’ve heard that [...]

How Can I Get Different Marketing Tools to Work Together?

There are all kinds of tools available to you to do different marketing tasks. Check out the Marketing Technology Landscape graphic to get an idea of just how much is out there. One of the most powerful, and efficient, things you can do with all the tools you use is connect them. Making them “talk [...]

What You Need to Know About GoogleMyBusiness

Have you googled your business lately? How do the results show up? Are they accurate and up to date? Are they helping people find you, and ultimately driving sales? Or are they distracting or misleading? GoogleMyBusiness is a platform, provided by Google, to let you claim and modify your listings associated with Google searches. You [...]