When life is upended, such as the global impact of the COVID-19 pandemic, we can find ourselves a little lost. If you are trying to navigate a business through these choppy waters, your marketing and sales strategy may seem muddled. Even as the days ahead seem uncertain, you can still be certain about positioning your brand.
1. How are you Essential?
The term “essential” has taken on new meaning in a time of quarantine. Even if the government hasn’t deemed your brand “essential,” the real question for you is “does your customer consider you essential?” How are you essential to their lives? This is your starting point in positioning your brand. Why do your customers need you? Will they keep you on their accounts payable in a time of cuts?
2. How will you ride the recovery?
It’s impossible to predict the future, but we are all peering ahead, hoping to figure out what life will look like in the coming weeks, months, or years. While we may not know all the details, we can start figuring out now how we are going to prepare for it. What kind of pivots do you need to make now to set yourself up in the short-term or long-term? For some, that means new products or service packages. For others, that means looking at different means of production or dealing with workforce costs. Take those steps now to be ready for the days when we come out of this crisis.
3. What should you be doing today?
Major life and business changes occurred with this coronavirus crisis and you might have missed a few steps along the way:
- Is your website up-to-date with your new hours or online offerings?
- Are you staying in touch with your customers using social media?
- Is it time to turn your sales strategy to digital marketing efforts?
- Are you looking for new ways to provide your products or services, such as e-commerce?
How can we “essentially” serve you?
Here at McNary Marketing & Design, we want to be essential to you. How can we help you make the changes for today and the plans for into the future? With so many of us working from home, we’d be glad to hop on a call with you.