As we’ve talked about e-commerce, we’ve mentioned many different ways to drive people to your store. This is one of the key components to online selling success. You have to have a strategy in place to bring people to your website, before they will be able to buy from you. One of the best ways [...]
Once you’ve built your online store, you may be starting to wonder how to draw people in. You especially want to consider how to find interested buyers, people who are already in the market for your type of product or who might want to learn more about what you are selling. This is where paid [...]
Pay Per Click advertising is a powerful way to drive traffic to your online shop. Using Google, Facebook, Snapchat, Instagram, or other platform, you can create sponsored ads that are linked to specific keywords and draw interested customers to your website. The promise of e-commerce is that if you have a good product or service, [...]
Referrals and affiliates can be a great way to increase your sales and grow your customer base. They empower your loyal customers to share what they love about what you’re selling - and make some money or earn rewards for doing so. Word of mouth marketing is often touted as one of the most powerful [...]
Whether you are using Shopify, WooCommerce, or another platform for your online sales, each one will provide lots of data for tracking of your orders. After all, those orders coming in are just the first step. Once you receive them, you have to do the groundwork of shipping those products off to happy customers. And [...]
We have explored recently finding the right e-commerce platforms for your goals and the perfect plug-ins. As you are building your new store, there are many designs available. You may wonder which features you should include, and which to leave behind. It can be overwhelming. Let’s break it down and consider the have-tos and a [...]
We’ve talked a lot about the details behind building an e-commerce store, including the different tools and platforms. These articles should give you the framework to get started in actually putting together this store you’ve been thinking about and planning. (Click here to explore the whole e-commerce series and learn more about those details.) Get To [...]
We’ve talked about different platforms to use to build your online store, but let’s get into the details a bit. How do you actually process payments? This is an important topic; after all, collecting payments is the purpose of online sales. Otherwise, you could just use a cash register at your brick and mortar store. [...]
Have you been thinking about selling online? There are a number of simple ways to get started. We talked recently about all the options you have for online sales platforms. If you already have a WordPress website or are planning to use WordPress for your online shop website, you’ll need a plugin to get started. [...]
Have you considered selling online? Whether you’ve tried it before or are new to the experience, the e-commerce options available can be overwhelming. We tend to break down the myriad of choices into three distinct groups, depending on your needs. (And if you're new to this, click here for the 3 things you need in place [...]
