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Tag: Technology

CRM 201: Become a Contact Relationship Management super user

Keys to CRM success: Think about people (who are using it), personas (who you want to track), product (what you are selling) Last month we shared some tips on how to get started with CRM (contact relationship management) tools, including how to plan for success and some of our favorite tools (get caught up with [...]

One key step to start getting your email under control

Our new email productivity course is launching soon – read on for details! Make email your friend, not your foe Imagine your email notification ringtone. Does it make you cringe just thinking of it? Email is one of the most persistent, nagging challenges of working life. We get a ton done via email, whether for […]

Q&A: What is proactive web development?

A lot of people think they need “just” a website. A simple place to post their information online, and let customers find them. Easy, right? While for some, this can be a good first step, it doesn’t fully take advantage of all the opportunities digital marketing has to offer. In these cases, we like to [...]

Analytics 201: Three tips to get more from your data

It’s time to go beyond pageviews. One of the most useful aspects of digital marketing is the ability to learn about your potential customers through data. If you create an ad in print (flyer, newspaper, etc.), you have no way to know how many people saw it or whether they gave it more than a […]

Help the customer always BE right.

The old saying that “the customer is always right” is hard to accomplish. The implied outcome is business will bend (within reason, of course) to cater to the needs or wants of the consumer so as not to lose them. In the world of brick and mortar, this meant avoiding the possibility of the customer […]

High impact, low cost marketing in 2016.

As we begin the new year, we’ve been thinking a lot about how to make a big impact at a great value through marketing in 2016. There are so many changing, evolving and brand new tools and opportunities, it’s easy to feel overwhelmed. Here’s what I still see as an intuitive base: it’s still all […]

Rockin MailChimp: Lists, Groups & Segments

Back on August 26, 2015, I presented to the Iowa Startup Accelerator on the topic of MailChimp during their first annual Marketing Hell Week. MailChimp is a popular and easy to use tool, however there are some finer points regarding how lists and contacts work, which can become confusing for new (or even seasoned) users. I thought I’d share […]

Make Your WordPress Install More Secure

On October 30, 2014 I appeared with an awesome cast of colleagues on GoDaddy’s “The Campfire” Hangout (webcast). My friend Mendel (GoDaddy Evangelist) asked me to come on to talk about “Protect Your Site: Security Tips For WordPress”. I presented some material which you can watch in the video version (above, YouTube or here). Below is the abbreviated […]

IE & AOL Security Concerns 4/1/2014

“What’s Happening with Doug Wagner” – WMT600AM (Cedar Rapids, Iowa) [audio_player url=”/wp-content/uploads/sites/7/2014/07/CLIPPED_140501_WMT_IEAOL.mp3″]