We have talked before about the importance of content marketing. Educating your customer base builds trust and allows you to develop a kind of relationship leading to sales and conversion.
People want to be informed before they make a transaction. Whether they are buying a car or a widget at the store, or need someone to work on their house, most consumers are going to want to look to make an educated decision.
What Do I Blog About?
No matter what kind of website you have, you probably have a blog section. If you’re feeling stuck about what to blog about, remember that this is your place to publish information on the internet.
You might think of your blog as a place to share:
- Company News
- Consumer information
- Press releases
- President’s Messages
- Answers to customer questions
- Event information and updates
Blogging allows you to showcase your expertise in your field – and builds trust with consumers. For instance, if you are a plumber, you can post plumbing tips and tricks. Some of these might be how-tos that consumers come upon when they are googling how to fix something. They come to you because you are the expert. As they get deeper into their plumbing issue and realize they need to hire someone, or later when they have another issue, they are more likely to call you because they see you as the expert.
However you choose to use your blog, speak to your customer. Engage with them and help them understand your knowledge in your area of expertise. The best part about your blog is that it’s completely up to you. Post content that makes sense for your brand and your sales funnel. Have fun with it and stay consistent. Over time, you may see your blog as one of your best marketing engines.