Q+A: FunnelWise on getting full sales and marketing clarity
Connect sales and marketing to get a full view of your funnel We unabashedly love trying out new tech, marketing and sales tools - but we also know that sometimes, these tools can add complication to our lives. Especially when data gets messy, implementation road blocks crop up, or different team members use different systems, that [...]Thanksgiving #MarketingTechnology playlist
For the past few years, Joshua has enjoyed being a guest on WMT600AM radio, where he gets the chance to chat with host Doug Wagner and his morning show audience about all the latest developments in marketing technology. While the discussion often centers around the news of the day, the underlying themes and trends aren’t […]
Q&A: What is proactive web development?
A lot of people think they need “just” a website. A simple place to post their information online, and let customers find them. Easy, right? While for some, this can be a good first step, it doesn’t fully take advantage of all the opportunities digital marketing has to offer. In these cases, we like to [...]Analytics 201: Three tips to get more from your data
It’s time to go beyond pageviews. One of the most useful aspects of digital marketing is the ability to learn about your potential customers through data. If you create an ad in print (flyer, newspaper, etc.), you have no way to know how many people saw it or whether they gave it more than a […]
Help the customer always BE right.
The old saying that “the customer is always right” is hard to accomplish. The implied outcome is business will bend (within reason, of course) to cater to the needs or wants of the consumer so as not to lose them. In the world of brick and mortar, this meant avoiding the possibility of the customer […]
Thinking Mobile
It’s not news (we hope) that mobile technology rules the day. If you expect success, you simply must incorporate mobile web functionality into your business model. That may be an app, a mobile-optimized website, both or even a combination of primarily mobile-minded strategies. Be mobile-minded. Too often, we see a strategy employed where a mobile version […]
High impact, low cost marketing in 2016.
As we begin the new year, we’ve been thinking a lot about how to make a big impact at a great value through marketing in 2016. There are so many changing, evolving and brand new tools and opportunities, it’s easy to feel overwhelmed. Here’s what I still see as an intuitive base: it’s still all […]