From Ads to AI: How Did Marketing Get Here
In January, we shared some information about 2018 trends in the marketing technology arena. Among them, artificial intelligence (AI) tends to dominate the conversation, because that technology pervades so many of the new tools and techniques we are seeing in the business world. So many new concepts are harnessing the power of AI to connect [...]Successfully Planning a Corporate Guest Speaker Event
Lately, Joshua has been asked to speak at a number of engagements, including conferences and workshops, as well as company hosted events that benefit either the company staff or a segment of their customer or client base. These speaker events present an interesting opportunity for businesses to bring value, education, and real-time content to their […]
Some of our favorite design tools for non-designers
Good design can make or break a burgeoning brand. It can be the difference between looking sophisticated and professional or coming across as amateurish, and the difference between guiding potential customers to your desired outcome or just plain confusing them. The good news is, it’s not hard to get started. We’ve rounded up a few [...]Q+A: FunnelWise on getting full sales and marketing clarity
Connect sales and marketing to get a full view of your funnel We unabashedly love trying out new tech, marketing and sales tools - but we also know that sometimes, these tools can add complication to our lives. Especially when data gets messy, implementation road blocks crop up, or different team members use different systems, that [...]Your Yearly Marketing Goals – 5/6/16
WMT Morning Show with Doug Wagner – WMT600AM (Cedar Rapids, Iowa) Listen to me appear on the WMT Morning show speaking with Doug Wagner about focusing on your yearly marketing goals. TRANSCRIPT First thing when you get up in the morning, 600, WMT. Doug Wagner: So you’re a small to medium-size business and you’ve got one marketing person. […]
High impact, low cost marketing in 2016.
As we begin the new year, we’ve been thinking a lot about how to make a big impact at a great value through marketing in 2016. There are so many changing, evolving and brand new tools and opportunities, it’s easy to feel overwhelmed. Here’s what I still see as an intuitive base: it’s still all […]
The Value of the Value Menu
The "value menu" is widely used at establishments you may not want to compare your business to, but they're on to something. It is simply the concept of bundling of the things you not only like—but need—all in one spot at a great value. The implication of packaging is you're not only getting convenience, but [...]Rockin MailChimp: Lists, Groups & Segments
Back on August 26, 2015, I presented to the Iowa Startup Accelerator on the topic of MailChimp during their first annual Marketing Hell Week. MailChimp is a popular and easy to use tool, however there are some finer points regarding how lists and contacts work, which can become confusing for new (or even seasoned) users. I thought I’d share […]
How can you use Digital & Social marketing? ∙ my talk at AAF CR-IC Education Day 2015
On April 7,2015 I spoke to student in Cedar Rapids, Iowa as part of AAF: CR-IC EDUCATION DAY. The event paired upcoming area students with Eastern Iowa’s marketing professionals to learn, meet, and share ideas regarding our craft. I was asked to “wake up” the students with the opening talk titled “DIGITAL MARKETING MATTERS”. I […]
Holiday Marketing Tips 10/9/14
“What’s Happening with Doug Wagner” – WMT600AM (Cedar Rapids, Iowa) [audio_player style=”1″ url=”/wp-content/uploads/2014/10/HolidayMarketing_141009.mp3″]