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What is a deepfake? Well, it’s not the informant in this summer’s best-selling thrilling mystery. It’s the manipulation of media, including videos, using machine learning and artificial intelligence. Bad actors can pretty easily “fake” a video making you think it is very real. You can see some past examples here. It’s becoming a problem (or [...]
As a business owner or other professional in our modern age, you’ve probably heard the advice to “just automate that task.” Automation is often recommended as a great way to save time, be more productive, and get more done. But how and when should you take the time to set up and learn an automation [...]
We have talked before about the importance of content marketing. Educating your customer base builds trust and allows you to develop a kind of relationship leading to sales and conversion. People want to be informed before they make a transaction. Whether they are buying a car or a widget at the store, or need someone [...]
What do you see as your role as an agency? To serve your clients? To meet their immediate and long-term needs? To provide deliverables that improve your clients’ life, work or business? What if reframed all that and simply argued that it’s your job to make your clients look good. Whether you are building websites [...]
When’s the last time you freshened up your website? Periodically, your website needs to be updated - from both a visual and content perspective. If it’s been three years or more since you made significant changes to your website, it’s probably time. In fact, we recommend a website audit every year. Technical Details Web technology [...]
We throw around a lot of acronyms in our business. It’s all part of the marketing technology jargon. Two that we use, and hear a lot, are SEO and PPC. Search Engine Optimization and Pay Per Click. They are two popular and common strategies for upping your online marketing game. But maybe you’ve heard that [...]
Have you googled your business lately? How do the results show up? Are they accurate and up to date? Are they helping people find you, and ultimately driving sales? Or are they distracting or misleading? GoogleMyBusiness is a platform, provided by Google, to let you claim and modify your listings associated with Google searches. You [...]
Most people use social media to keep up to date with friends and family and to follow the news. But can social media be used for your business too? You know from experience that social media has great potential for retail. From sales and coupons to new product announcements, you’ve surely seen the plethora of [...]
Now that you’ve built your email newsletter list, how are you making the most of it? Even if you’re sending a regular email, there are probably even more things you can do with that list to boost your marketing efforts. Whether you’re not sure where to start or just need some inspiration, here are some [...]
Website speed can seem subjective, but we have all experienced the frustration of waiting for a website to load. Not only can a slow website turn away potential customers, but can negatively impact your SEO rankings. How to Check Even if you aren’t seeing your website loading slowly, it may appear slower to others using [...]
